School Specialty LLC has been awarded a Gold Reggie Award from the Association of National Advertisers (ANA). The Reggie Award platform, in existence given that 1983, recognizes the ideal firms and items in their industries for creativity, brand engagement, prospective sales possibilities and quantifiable development. In 2021, School Specialty was awarded a single of the highest honors for its adaptation to challenges associated to COVID-19’s unimaginable disruption to every single aspect of its core small business model—education.
The business attributes its win to addressing various crucial challenges head-on. First, they maintained valued strategic partnerships with educators who necessary guidance. “We needed to uphold our original mission to facilitate student success, even if through completely different solutions,” says Stacey Rubin, Senior Vice President, Marketing. “We needed to learn what schools did and didn’t want from us,” she additional cites.
The organization threw itself into studying and redesigned advertising and marketing, the solution mix and ramped up information and outbound communication of guidelines for security. The organization quickly sourced new revolutionary items like air cleaning robots and speedy-tracked a new supplemental curriculum known as “Catch Up With Coach”, created to reverse studying loss brought on by “COVID-slide.”
“The Gold Reggie gave our entire team of associates the recognition that is so deserved for the extra hours put forth and the stronger partnerships we forged with our customers,” says Rubin.
The Reggie Awards historically honor organizations that boost sales, digital engagements and earned media placements and in the case of School Specialty, the award met all needs producing the “back to school” period a lucrative a single and a single that rescued a tough begin to 2020.
