How to Stop Binge Eating in 30 Days or Less (By Glenn Livingston Ph.D.)

I’ll begin at the end – working with over 1,000 binge eating clients over the years has taught me it’s quite possible to stop binge eating within 30 days. We’ve surveyed 312 clients who actively participated in our binge eating coaching program over the last 12 months. On average, these clients experienced a 90.5% reduction in binge eating frequency (after 30 days). Many of them experienced a 100% reduction. even if you’ve been bingeing forever. For some clients, undoing the binging habit that has been haunting them for decades only took four days (100 hours.)

However, successfully eliminating a binging habit is a counterintuitive process. While it does require some will power, that willpower must be applied in the right way, or else even more binging is almost inevitable.

But before we dive into the details, permit me to introduce myself…

My name is Glenn Livingston. I hold a Ph.D. in Psychology and write a column for Psychology Today on the topics of binge eating and eating disorders. I’ve also written half a dozen books on the subject.

But enough about me, let’s talk about how you can stop overeating once and for all. And what better place to start than with what makes people binge in the first place?

Why it’s so easy to form bad eating habits

Up until not so long ago (a few thousand years), almost every human being on earth had to work their butt off to get a meal. For literally hundreds of thousands of years we had to chase animals for hours, dig in the ground, and/or climb trees to obtain no more than a measly amount of sustenance. Because of this, our brains evolved to identify even the faintest food cues, as well as to overcome obstacles standing in the way of obtaining it. We became habit-forming, automaticity seeking machines to make obtaining the food easier, less dangerous, and more efficient.

For example, the first humans who tried to harvest honey probably mimicked a bear they’d witnessed raiding a hive. At first they likely tried using their bare hands, but quickly learned that bees were a major obstacle. After all, they were human, not bears!

But perhaps because our species is incredibly resourceful, we probably then figured out that throwing rocks at the hive until the majority of the bees fled was a much better idea than getting stung repeatedly.

Eventually, it likely occurred to one of us to follow a bee spotted in the wild back to its hive.

And a habit formed…

The cue/trigger -> A bee

The action –> Following the bee, hiding, throwing stones

The reward -> Honey

However, a lot has changed since then, and we no longer have to spend days chasing bees to get a sweet treat. In modern times, calorically dense, “rewarding” foods are readily available on every street corner. However, the problem-solving, habit-forming parts of our brains have yet to catch up with this abundance of supply. That’s why we so easily form “bad” habits…

How Bad Eating Habits are Formed in the Modern World

To understand how bad eating habits are born, consider Jonathan, an imaginary 3-year old who’s story is shared by millions of real children around the world.

Jonathan tried to kick his favorite ball, missed, and stubbed his toe on the chair. He’s now crying out in pain, running to his father all teary-eyed and sad. Unfortunately, daddy is too busy to soothe him, so he offers Jonathan a piece of chocolate instead…

Little Jonathan’s reward-centers (located in a part of his brain called the Reptilian or “Lizard Brain”) light up. This is a super-sized, amazing treat as far as Jonathan’s Lizard Brain is concerned, so it starts to devise ways to get that chocolaty-reward again.

Jonathan asks his dad for more chocolate, but this time dad is more attentive and refuses since he knows too much chocolate isn’t good for Jonathan. However, Jonathan’s Lizard Brain doesn’t give up. The reward is just too big. Dad has now become an obstacle he needs to overcome to get the chocolate, so over the next few days Jonathan tries a few things:

He nags

He shouts

He throws tantrums

And then one morning he comes up with a brilliant idea: Jonathan goes to mom instead, thereby circumventing the dad-obstacle. He says he’s incredibly sad (making his best sad-boy face) and asks for chocolate!

When that works, a bad habit is born.

Now, every time Jonathan gets chocolate as a reward for “being sad”, the habit becomes stronger and more entrenched.

Because of the rapid industrialization of food production in the past few decades, it’s now almost effortless to get “food rewards” which were previously difficult and/or dangerous to obtain (like honey).

Today, there’s a fast-food joint and/or convenience store on virtually every street corner, so our minds have shifted from coming up with the set of actions that will help us overcome real-world obstacles for treats, to generating a set of thoughts which overcome our internal resistance to indulging in them.

See, we all have an eternally present, ‘internal mommy/daddy’ monitoring us which knows we should not binge. That knowledge, as well as our health and fitness goals, mostly resides in a part of the brain called the Neocortex. From an evolutionary perspective, that part of our brain developed last, and is responsible for everything we consider human. For example, long-term planning, love, music, philosophy, goals, verbal communication and more reside mostly in the Neocortex. For the sake of discussion let’s call this part of our brain the “higher self” from now on.

So the only real obstacle preventing our Lizard Brain from getting powerful, calorically dense treats is our Higher Self…

But the amazing thing about human-beings is our Lizard Brains have access to the same ingenuity as our Higher Self. Because of this, our ancestors figured how to harvest honey from a beehive without getting stung to death. The same Lizard Brain survival drive has also motivated humanity to learn how to herd animals, grow and harvest crops, cook, and manufacture industrial food.

Unfortunately, the Lizard Brain can also use that ingenuity to overcome the Higher Self.  Through thousands of coaching interchanges, we’ve discovered how adept the Lizard Brain has become at ingenious rationalizations which convince our Higher Selves to succumb to the binging urge.

Rationalizations are the Trojan horse which allows the lizard-brain to overcome the “higher-self obstacle”.  They usually contain a half-truth coupled with a bigger lie.  Here are a few examples…

From seemingly harmless rationalizations like:

• I’ll just take one bite, one bite won’t hurt
• I’ll get back to my diet tomorrow
• Or… Just this once

To more complex and harmful rationalizations like:

• I have to eat something to relax
• I’m a failure, I can’t resist, I’m broken when it comes to food

And once the Lizard Brain finds a rationalization that works. It will turn it into a habit, for example…

Cue -> Work related stress

Action -> Thinking I’ll go back on my diet tomorrow and that I must eat in order to relax

Reward -> Pizza in the car on the way back from work

The good news is: It’s entirely possible to eliminate a bad eating habit once you know how (keep reading…)

Eliminate Your Binging Habit Without Relying on Will Power

Why using will power to resist binging actually reinforces the binging habit…

When we diet, we use will power in one of two ways…

1. Most of the time we resist the urge to binge until it feels too strong and too uncomfortable to bear. or…
2. We persevere through the uncomfortable feeling until the urge decreases (this usually takes at least a few days), then reward ourselves for the perseverance. This reward makes the urge stronger again and we eventually give up because it seems like we can’t get rid of the urges no matter what we do.

This inconsistent schedule of rewards is called “intermittent reinforcement” and has been proven to make habits stronger and less vulnerable to extinction. (B.F Skinner 1956)

This is why slot machines can be so extremely addicting: The fact you don’t win every time you pull the lever adds an element of excitement and anticipation which amplifies the exhilaration when you do.

So, how can we eliminate the binging habit if resisting the urge most of the time doesn’t work?

How to extinguish your binging habit

Let’s stay with the slot machine illustration for a moment. As long as the gambling addict keeps winning every once in a while, he’ll remain hooked because anticipation and excitement keep overriding his better judgment. He’ll just keep pulling that lever almost indefinitely, even though his Higher Self knows the game is rigged, and he can’t ever really win.

But what happens if you dramatically reduce the chances of winning?

Now, he pulls the lever repeatedly and does not win.

Even the most addicted gamblers will get frustrated and give up in the absence of reinforcement. The anticipation dissipates until they eventually realize the effort isn’t worth the reward.

The same principle works with binge eating.

When you stop rewarding the urge to binge your lizard-brain realizes, eventually, that the effort isn’t worth the reward… so it gives up!

This is why if you manage to avoid binging for a few days, the urge to binge decreases so dramatically. Therefore, the formula is rather simple: To stop bingeing, you simply need to stop rewarding the urge. For example…

Let’s say you binge because of work-stress. And your bingeing habit looks like this…

Cue -> Work related stress

Thought/Action -> “I’ll go back on my diet tomorrow. I simply must eat today to relieve this incredible stress and relax!”

Reward -> Stop at a 7-11 on the way home and binge on chocolate

If you resist stopping at the 7-11 for a few days despite feeling stressed, your lizard-brain will eventually get that its constant craving messages don’t work anymore, and these previously torturous urges will dramatically decrease in a much shorter time-frame than you think!  (It usually takes between 3-14 days to see a significant reduction in binge urges in response to a particular cue.)

But does that mean you can’t have your favorite foods ever again?

Definitely not!

Stop Cravings and Food Obsession by “Eating by Design” Instead of “Eating on Whim”

Here’s an idea that will blow your mind…

Binge on your favorite food 2x/wk. on impulse, wherever and whenever you crave it most and you’ll experience severe, hard-to-resist cravings and urges all week long, even if you resist most of the time…

But eat it twice a week by design, on specific days and times you’ve thought through in advance, and your cravings should be far less severe. In fact, they may disappear altogether!

See, by not rewarding the urge at the moment of impulse, you train the Lizard Brain that no matter how much effort it puts into producing a spontaneous craving, it will NOT be rewarded, and so it learns there’s no point wasting energy and gives up!

When you eat your treats on very specific days and times BY DESIGN, you cease rewarding impulsive urges and begin to extinguish the binge eating habit.

So, If you follow the steps I outline in the rest of this guide, you can stop bingeing and still enjoy the foods you love on your terms… you only need deny the lizard-brain its whims.

Is that something you’d like to do?

Well then, read on!…

Using The “Never Binge Again” System To Eliminate Your Binging Habits

Step one: Commit to the strategy (To successfully stop binging, keep your eyes on the ball!)

By now, you already know the strategy, but it’s important to remember it at all times so you won’t be lured back into diet mentality (i.e. relying upon will-power to avoid bingeing.)  In case it’s not abundantly clear, willpower is the ability to make good decisions, and research suggests there are only so many good decisions we can make each day. See, willpower isn’t like a genetic gift, but more so like “gas in the tank”. Every decision we make burns some of this vital resource.

The Never Binge Again strategy involves making decisions about all your most difficult food triggers beforehand, so you won’t need willpower in the face of temptation when it’s hardest to muster. You stop rewarding the cues/urges which lead to binges, so your Lizard Brain will learn producing the urge isn’t worth the effort.

At the same time, you’ll design a way of eating which doesn’t require you to abstain from eating foods you love altogether, which would leave you feeling too deprived, and, in the long run, would be more likely to result in the breakdown of your plan.

Who’ll be the slave, you or your Lizard Brain? Eating by Design puts YOU in control!

Step two: Create rules to handle your most problematic eating behaviors

Begin by zeroing in on your most troublesome food behavior and creating a rule to govern that behavior from now on. We suggest beginning with just one simple rule and only adding more as you gain confidence.

What rule should you create first? That depends on what behavior you most want to change…

• Are you “addicted” to chocolate? Then perhaps create a rule that says you’ll only ever eat chocolate on Friday mornings, and never more than 3 oz.
• Do you binge at night? Then you might consider a rule dictating you stop eating at 8 pm (or immediately after dinner.)
• Do you binge while driving? You could define an “I’ll never eat in the car” rule.
• Overeat while cooking? Try “I will never eat standing up again.”
• It’s entirely up to you to decide exactly which rule you want to begin with. As long you have at least one that fits your goals and preferences, you’re ready to go.

The idea here is to follow a rule so you can begin to eat by design! But it’s very important that YOU define your own rule and take ownership of it.

Now, rules might sound boring, but they are actually amazing tools:

• They dramatically reduce the amount of required daily decisions. This, in turn, conserves an enormous amount of will power. For example, if your rule dictates you only eat chocolate on Friday morning, then you don’t have to make chocolate decisions the entire rest of the week. This can eliminate dozens of decisions each and every day. Many clients tell us their first rule not only eliminated their food obsession but gave them peace of mind with food they’d never imagined they could have!
• Rules draw a clear line in the sand. Once you have that clear rule, you can then define any thought, image, feeling, or impulse which suggests you break your rule as a clear indication your Lizard Brain is active and trying to persuade you to Eat-on-Whim. And the moment that happens, do this…

Step 3: Separate Your Higher Self from Your Lizard Brain to Regain Control at the Moment of Temptation

When your lizard-brain spots the trigger which normally initiates your binging habit, it will try to “take over”…

We believe this ability of the Lizard Brain to “take over” is actually a helpful evolutionary mechanism, the very same one which helps us automate brushing our teeth and tying our shoes without thinking, and to execute a myriad of other habits without wasting attention on activities we’ve already learned how to perform.

However, this ability to behave with automaticity can work squarely against us when the habit is malformed, such as with overeating. Fortunately, control is almost never fully relegated to the Lizard Brain, and we can use our Neo-Cortex (the home of our Higher Self) to override the Lizard Brain’s automatic behavioral drives.

In fact, except for truly life-sustaining decisions, the lizard-brain actually needs the ok from our higher-self in order to get us to act. This is why we feel the need to rationalize our binge behavior. Torturous, Trojan-Horse thoughts like “just one bite”, “I’ve blown my diet already so I might as well eat what I want today”, or “I’ll just start again tomorrow” originate from this arrangement… it’s the Lizard Brain’s way of trying to obtain permission from our Higher Self.

But you can TAKE BACK CONTROL over the lizard brain in these situations using the following very-weird-but-hyper-effective trick:  First, assign a name to your lizard-brain. Some people call it their “Food demon”, some call it their “Inner Binge Monster.” Whatever you choose to call that voice inside of you that urges you to binge is perfectly fine, so as long as you don’t use a cute name, or think of it as a cute pet and/or inner wounded child you need to nurture back to health.

See, we want to treat this inner voice as something we must discipline, not something with which to cuddle and reason.  After all, you wouldn’t pet and negotiate a badly trained, aggressive dog! Because that’d just make it more aggressive and unwieldy. When the dog is trained, you can show it affection, but first, it must learn who’s boss!

Once you name your inner binging voice, you’ll want to begin the process of SEPARATION. The moment you hear it attempting to rationalize a binge you say something like “This is not going to work, Food Demon, because I AM THE BOSS here, so just go back to your cage!”

And you actually want to say these words in your head. Not just think that you need to cage the Food Demon, but actually ASSERT YOUR SUPERIORITY with this verbalization!

Playing this game moves the battleground from your lizard brain to your neo-cortex and can give you those few crucial extra seconds of control to make the right decision.

After you DO assert yourself, your Food Demon will try its best to overcome your resistance. However, no matter what it says, if you remember the strategy (we NEVER reward binging-triggers because we want to extinguish the habit) then you can send it back to its cage.

But sometimes it does help to logically disempower the torturous thoughts, and that’s where we turn next.

Step 4: Disempower the Lizard-Brain’s ‘Rationalizations’ (Torturous Food Thoughts) to Dramatically Reduce the Amount of Willpower it Takes to Avoid Binging

This is a slightly more advanced tool from the Never Binge Again toolset which allows you to deal with the more persistent, nagging food thoughts… those which remain even when you separate from and cage your Inner Food Demon.

See, while working with clients, we’ve discovered if they can find the “lie” within any particular food rationalization, that particular rationalization loses its power, and both stress level and food obsession decrease significantly and immediately.

Here’s an example:

Let’s say you had a slice of chocolate cake at the office, thereby breaking your “I’ll only eat chocolate on Friday mornings” rule by mistake. Now your Food Demon is screaming “We’ve already broken our rule today, so we might as well fill up on chocolate and get back on track tomorrow – yippee let’s go do it!”

Well… a lot of people find this line of thought very convincing. But upon further reflection, we can see three very BIG lies within it.

1. The first is that one slice of chocolate cake might contain 300-400 calories, but if you let your Food Demon loose, you know it will devour 2,000-3,000 MORE calories, and inflict serious damage on your diet!
2. The second and even more significant lie is that if we reward the thought “Screw it, I already blew it, might as well party”, that thought in and of itself will become more frequent, and further entrench the bad behavior. What we want to do is extinguish the “Screw it, I blew it” thought itself and eliminate the binging behavior entirely.
3. A third reason not to succumb to the “I broke the rules I might as well binge” thought is that eating a single slice of cake may only cause you a little bit of discomfort, but an all-out binge would result in severe indigestion, sweating, bloating, stomach-ache, and (possibly) increased heart rate, acid-reflux, trouble sleeping at night and more! On top of that, while you might only feel a little guilty about a single slice, you’ll feel EXTREMELY guilty and ashamed if you go on a bender.

The bottom line is “you might as well party” is a lie! Having a binge party is always a BAD idea!

And if you can recall these ideas when your Food Demon tells you “oh… we blew it, we might as well start again tomorrow”, it’ll be easier to shut down its senseless argument!

Note: You do not have to find the “lie” within the rationalization to avoid rewarding it, you only need to ignore the thought itself. However, finding the lie and logically disempowering the rationalization very much helps in quieting obsessive thoughts and conserving willpower.

What to Do When not Binging Feels VERY Uncomfortable

Strong urges to overeat can often become very uncomfortable when you attempt to restrain yourself. Many of our clients THINK the only way to make the uncomfortable feeling “go away” is to overeat. In fact, virtually every binge eater I’ve worked with feels this way at some point. It’s extremely common because of the powerful nature of the bingeing habit. Once the mind experiences the trigger stimulus, people feel compelled to execute the habit and receive the reward. When they don’t follow through a very uncomfortable feeling ensues. That discomfort is just millions of years of evolution trying to get you to execute established behavioral chains. Habits have tremendous survival value, the only problem in overeaters is that the survival drive has been misdirected by our modern world. (We didn’t have donuts in the tropics while we were evolving)

The trick is to look at this discomfort as a good thing! It’s a signal the Lizard-Brain has activated an old pattern we wish to extinguish, and the only way to extinguish it is to experience it in the active state without rewarding it. If you persevere and avoid the indulgence, two very good things will happen:

1.  You will weaken the habit by depriving the lizard brain of its reward
2.  The uncomfortable feeling will pass – it might take a few hours, or you might even need to go to sleep feeling uncomfortable, but, eventually, it WILL fade.

This is critically important because so many of us are deathly afraid of being uncomfortable. But when you avoid rewarding your lizard-brain despite the discomfort, you’ll prove to yourself you CAN feel uncomfortable without dying, even though your lizard-brain feels otherwise. (This is why we have sayings like “just hand over the chocolate and nobody gets hurt!”)

And when you know you will actually survive the discomfort, you’ll be able to repeat the experience as many times as it takes to not only extinguish the habit but to permanently rid yourself of the uncomfortable feeling you dread.

What do you think?  Might you be willing to be as uncomfortable as it takes for 3-14 days so you don’t have to deal with these feelings again forever?  So you can Never Binge Again?

If the answer is yes… then go for it! You now have the tools to conquer your binging habit!